AQH training on Social Marketing with Prof. Suzanne Suggs

AQH project through its Health Education and Promotion component, in close cooperation with the National Institute of Public Health and the Ministry of Health, continues to develop health education materials which aim to raise public awareness to maintain and improve the quality of own health.

To adapt the health promotion campaigns so that they resonate better with the target audiences, a two half-day training was held with the international expert in social marketing Prof. Suzanne Suggs.

The focus of the training was to familiarize participants with the theories and evidence that make health programs as effective as possible, given available resources, and to improve current health promotion campaigns.